DOHA, QATAR / MANAMA, BAHRAIN/May 19, 2026
Teyseer Motors Launches Strategic Partnership with INFINITEWARE to Deliver Advanced AI Solutions for Customer Service
A fine-tuned Large Language Model trained on Teyseer's proprietary automotive data will power a suite of custom chat bots, also engineered by INFINITEWARE, across the company's websites, social media, and WhatsApp.
Photo: Teyseer Motors / INFINITEWARE
Teyseer Motors, the official distributor in Qatar for Suzuki, GWM, Peugeot, and Mobil, alongside a wider portfolio of automotive brands, today announced a strategic partnership with INFINITEWARE to deploy a fine-tuned Large Language Model (LLM) that powers a family of custom chat bots, also engineered by INFINITEWARE, designed to bring a qualitative leap to the way customers interact with the company and to elevate the digital service experience in the automotive sector.
“In today's fast-paced market, instant access to accurate information is essential. Our partnership with INFINITEWARE allows us to deploy intelligent assistants that truly understand our specific brands and services, ensuring our customers get the right answers instantly.”
Unlike conventional general-purpose chatbots, the new system is built on an LLM fine-tuned on Teyseer Motors' proprietary data and automotive knowledge base. The custom bots, developed end-to-end by INFINITEWARE, sit on top of the fine-tuned model and surface its intelligence across all of Teyseer's digital touchpoints, including the company's websites, social media platforms, and WhatsApp.
“We fine-tuned the model specifically for Teyseer Motors' ecosystem and engineered the chat bots around it end-to-end. By training the LLM on their proprietary data and putting it behind purpose-built assistants, we are bridging the gap between complex automotive information and the consumer, making the experience smoother and more efficient.”
The collaboration is structured around three explicit objectives. A unified and comprehensive knowledge base gives the fine-tuned LLM a deep understanding of every brand the company distributes. Instant response ensures customers receive real-time answers regarding vehicle specifications, service bookings, and maintenance details with no waiting times. A seamless experience across digital platforms delivers a consistent, integrated journey regardless of the channel a customer chooses.
The engagement extends INFINITEWARE's automotive-sector practice and continues its pattern of designing, fine-tuning, and shipping enterprise-grade, data-driven AI for established regional clients, after earlier work across government, financial services, and gaming.
About INFINITEWARE
INFINITEWARE is a Bahrain-based artificial intelligence company. Originally founded in 2008 as Engine Technologies, a game development studio, the firm rebranded to INFINITEWARE in 2015 to focus exclusively on artificial intelligence. INFINITEWARE designs and ships AI products and platforms across artificial intelligence, cybersecurity, simulation, and software engineering, with sovereign and on-premise deployments serving more than forty enterprise clients across nine industries, including Saudi Aramco, STC, Zain, KPMG Bahrain, and the Government of Bahrain. INFINITEWARE was named Best AI Solutions Provider at the 2024 MEA Business Awards and won the Best Utilization of Artificial Intelligence category at the 12th Bahrain eGovernment Excellence Award. More information is available at infiniteware.com.
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