A 50-year automotive group, scored honestly. Then transformed.
Teyseer Motors ran Claritybase to get an independent, agent-audited view of where their digital stack actually stood. Twelve months later, their maturity index moved from 58 to 71. This is how.
Outcome at a glance
Maturity index movement
58
Baseline score
Q1 2025
71
Reassessment
Q1 2026
+13
Uplift
in twelve months
4
Roadmap phases
across 18 months
Trajectory58 → 71
Fifty years of growth. Decades of accumulated systems.
Teyseer Motors had no shortage of conviction that they needed to transform. They had no shortage of consultancy decks telling them so either. What they did not have was a defensible plan that tied recommendations to score, cost, and sequence.
Fragmented customer data
Customer records lived across seven separate systems: dealership POS, parts inventory, service scheduling, the call centre, the mobile app, marketing automation, and a homegrown CRM nobody wanted to touch.
Annual strategy, no execution
Each year leadership sat through digital transformation decks and walked out with a wall of priorities. By Q3 the priorities had been reshuffled. Nothing tied recommendations to actual cost or score uplift.
Department heads pulling apart
Aftersales wanted predictive maintenance pilots. Sales wanted a unified CRM. IT wanted to consolidate the ERP. All three were partly right; nobody had a way to compare like with like.
A two-week diagnostic, three input methods, six agents.
Teyseer engaged Claritybase on the Utilization Track. Six domain agents conducted the diagnostic in parallel, drawing on three input streams in Arabic and English.
Voice interviews with department heads
Six leaders, two languages, conducted by Voicexa-powered agents. Each conversation transcribed and structured against the relevant domain rubric.
Document ingestion
Existing IT policies, vendor contracts, software license inventory, and the prior year's strategy deck uploaded for evidence extraction.
Guided workflow with leadership
Senior leadership ran a structured guided workflow to validate evidence and confirm scope. Every answer linked back to a specific objective.
Strong infrastructure. AI essentially unstarted.
The diagnostic revealed a familiar shape for an established regional group: physical and security investments had paid off, but the data and AI layers had not kept pace. Confidence was medium-high across most domains thanks to good evidence quality.
Six-domain breakdown
Score and target per domain
Specific software, with the bill attached.
Claritybase recommended four anchor investments tied to the largest gaps. Tier, seat count, annual cost, and expected score uplift on every pick.
Customer Data
Salesforce Automotive Cloud
Unifies seven legacy customer systems across dealerships, parts, and aftersales.
Annual cost
BD 86,400
Seats
220
Analytics
Power BI Premium + Microsoft Fabric
Cross-dealership reporting with shared semantic model and governed datasets.
Annual cost
BD 24,000
Seats
60
Digital Channels
Mobile App CRM Integration
Native booking, service history, and appointment reminders tied to the unified customer record.
Annual cost
BD 18,500
Seats
n/a
AI Capability
Predictive Maintenance Pilot
ML model on telematics data for service interval recommendations and parts pre-positioning.
Annual cost
BD 32,000
Seats
n/a
Four phases, sequenced by dependency.
The picks rolled into a phased plan. Each phase has owners, dependencies, cost, and expected uplift. Cross-dealership reporting depended on customer data unification, so analytics came after the CRM consolidation, not before it.
Customer data unification
Q1 to Q2 2025
Consolidated seven legacy customer systems onto Salesforce Automotive Cloud. Migrated 312,000 customer records with deduplication and bilingual name matching.
Analytics and reporting layer
Q2 to Q3 2025
Stood up Power BI Premium with Microsoft Fabric. Cross-dealership reporting time fell from three days to four minutes. Dashboards rolled out to all dealership GMs.
Digital channel upgrade
Q3 to Q4 2025
Mobile app rebuilt to integrate with the unified customer record. Service appointment booking, vehicle history, and notifications now live for all customers.
AI capability pilots
Q1 to Q3 2026
Predictive maintenance ML pilot in two flagship service centres. Telematics-driven service interval recommendations and parts pre-positioning.
Twelve months in. The numbers don't lie.
The Q1 2026 reassessment showed real movement, not just activity. Score, customer experience, and operational reporting all moved in the same direction.
+13 pts
Maturity index
58 to 71 in twelve months
+24
Service NPS
Net promoter score uplift
3d → 4m
Reporting time
Cross-dealership reports
312k
Records unified
Across all customer systems
We knew we needed to transform. Every consultant told us so. Claritybase gave us the first plan that didn't ask us to throw everything out. Six domains, scored honestly, with specific software picks and what they cost. We've been working the roadmap for a year and the numbers don't lie.
A. Al-Marri
Chief Operating Officer, Teyseer Motors
Ready to score your own stack?
The same six-domain diagnostic Teyseer ran is available for your organization. Under five minutes to start, twelve months to see real movement.